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FAQs for Coaching

Updated: Mar 7, 2021

What is coaching?

International Coach Federation (ICF) defines coaching as partnering with clients in a thought-provoking and creative process that inspires the client to maximise their personal and professional potential. (Source:

What is the role of a Performance Coach?

A performance coach:

  • Is a dependable, trustworthy sounding board for leaders, executives and employees

  • Helps leaders to improve performance and grow potential

  • Unlocks leader’s potential on vital skills such as communication, Emotional Intelligence, team building, decision making and interpersonal interactions

  • Enhances overall employee engagement and efficiency, whilst making a positive impact on a company’s culture

Is there proof coaching works?

Yes! The ICF Global Coaching Client Study shows most clients reported improved work performance, better business management, more efficient time management, increased team effectiveness, and more growth and opportunities. The same study found that coaching clients noted greater self-confidence, enhanced relationships, more effective communications skills, better work-and-life balance and an improvement in wellness. Nearly 70% of individuals indicated they had at least made back their initial investment. The median suggests that a client who achieved financial benefit from coaching can typically expect an ROI of more than three times the amount spent.

According to the same report, the vast majority of companies (86%) say they at least made their investment back. In fact, almost one-fifth (19%) saw an ROI of 50 times their investment, while another 28% saw an ROI of 10 to 49 times the investment. Nearly all companies or individuals who hire a coach are satisfied. According to the ICF Global Coaching Client Study, a stunning 99% of people who were polled said they were somewhat or very satisfied with the overall coaching experience. (Source: )

How long does coaching take to work?

Coaching is creating the conditions for learning and growth. Coaching enables people to fulfil their potential. Therefore, it is determined by the individual needs of the client. At one extreme, some clients have used one powerful session with me to achieve a major change in their mindset and to make a plan for substantial behaviour change. Other clients have worked with me for a year or so to achieve and sustain an evolving set of personal and professional goals. This also depends on the theme and variation in between these extremes. A typical coaching engagement lasts for 3 to 6 months and is shaped by well-defined goals and benchmarks for success, with the option for additional follow up coaching after the official engagement ends. The frequency of sessions can vary from once a week to once a month. Session length is usually 60-minutes but can vary depending on the client’s wishes and needs. The bottom line is that there are some rough and ready guidelines for what makes an effective coaching engagement, and there is an enormous amount of flexibility so that each client experiences exactly what he or she needs as an individual. Note that I also offer a single session, 90-minute coaching exper